Allstate insurance

How Allstate's Mayhem Disrupted the Chatter Around Insurance, Special: Marketer's Playbook - Ad Age

Mayhem may wreak havoc for drivers, but the spokescharacter has helped disrupt the conversation around insurance when Allstate needed it most. The destructive force played by Dean Winters broke onto the scene five years ago following Geico's gecko and Progressive's Flo. At the time, Allstate was flagging in the aftermath of the financial crisis. And the insurer's "in good hands" message, which is built on providing quality coverage, didn't cut through the clutter of competitors pushing low prices and quick enrollment. "We knew we needed… a loud thunderclap to tell people that we cared about them," said Lisa Cochrane, senior VP-marketing at Allstate. "Mayhem is there to change the...

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Allstate Becomes Official Insurance Sponsor of CONCACAF, Expanding Gold Cup Partnership Across Championships and Age Levels

The deal also covers CONCACAF club team championships played throughout the calendar year across the Confederation, including the flagship Scotiabank CONCACAF Champions League and the newly launched Scotiabank CONCACAF League. “For years, Allstate has proved itself to be a committed partner in the development and growth of football across the U.S. and throughout the region,” said CONCACAF General Secretary Philippe Moggio. “As Allstate continues to raise the bar on engaging fans and communities by harnessing the growing influence and passion inherent in the game, we are pleased to expand our partnership with them across our championships.” Allstate and CONCACAF will implement a multi-...

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