Can a mixture of artificial intelligence (AI) and computer gaming upend the world of insurance? YuLife, a U.K.-based insurance startup, is on a quest to do just that. The company intends to bring its model for gamified life and health insurance into the North America and U.S. markets. Right now, the company insures more than 500,000 British customers, and it believes that the U.S. market alone could be five times larger. “We are fundamentally approaching the life insurance industry from a new perspective,” said Sammy Rubin, the CEO and founder of YuLife. “Our mission is to inspire people to live their best lives, and we’ve always felt that insurance was just focusing on the claims when...
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About YuLife YuLife, the tech-driven insurance company on a mission to inspire people to live their best lives transforming financial services into a force for good. YuLife believes that the $6 trillion insurance industry is not fit for the future due to low trust, low perceived value and low engagement. The global wellbeing crisis, exacerbated by the Covid-19 pandemic, has meant that there is a huge gap to fill in the market. YuLife’s flagship product, Life insurance for companies, has achieved rapid traction in an otherwise bland market. YuLife has fundamentally changed the nature of life insurance, creating an innovative new ‘win-win’ model which benefits individuals, businesses and...
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Tech-driven insurance company YuLife will use its new capital to fundamentally change how people and businesses around the world derive value from financial products LONDON, July 7, 2022 /PRNewswire/ -- YuLife , the tech-driven insurance company on a mission to inspire people to live their best lives, today announced that it has raised $120M (~£95M) in a Series C led by Dai-ichi Life Holdings Inc. (TSE: 8750) ("Dai-ichi Life"), a new strategic investor in the company. The funding round, which was supported by YuLife's existing investors, takes YuLife's total funding to $206M since the company was founded in 2016, having raised capital from top tier investors including Creandum, LocalGlobe...
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YuLife raises $120m in its Series C funding round to accelerate global expansion By Joy Dumasia YuLife, the tech-driven insurance company on a mission to inspire people to live their best lives, announced that it has raised $120m in a Series C led by Dai-ichi Life Holdings Inc, a new strategic investor in the company. The funding round, which YuLife’s existing investors supported, takes YuLife’s total funding to $206m since the company was founded in 2016, having raised capital from top-tier investors including Creandum, LocalGlobe, Target Global, Latitude, Anthemis, OurCrowd, Notion, MMC and Eurazeo. YuLife will use the capital to broaden its reach into new global markets and...
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I’m delighted for the YuLife team as they announce their $70 million Series B investment and proud that MMC continues to support such a fantastic company 🙂. The business has come a long way since we first invested in 2019 but the mission and vision remains the same, to transform the group life insurance market with a proposition that engages, rewards and protects employees. Ripe for transformation Our thesis across insurance remains focused on the vast opportunities that exist for new technology-led propositions to disrupt incumbents and quickly scale. Life insurance is a fantastic example. It has been clear to us for a while that, amongst those that have it, most employees have no...
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YuLife, the tech-driven insurance company on a mission to inspire people to live their best li v e s, today announced that it has raised a $ 120 M (~£ 95 M) in a Series C led by Dai-ichi Life Insurance Company, Limited (TSE: 8750) (“Dai-ichi Life”), a new strategic investor in the company. The funding round, which was supported by YuLife’s existing investors, takes YuLife’s total funding to $206M since the company was founded in 2016, having raised capital from top tier investors including Creandum, LocalGlobe, Target Global, Latitude, Anthemis, OurCrowd, Notion, MMC and Eurazeo. YuLife will use the capital to broaden its reach into new global markets and scale its...
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Headlines in the Global Wellness Economy Data in this article is from Euromonitor International’s annual Voice of the Consumer: Health and Nutrition Survey, which was fielded between January-February 2022. We surveyed more than 20,000 individuals across 20 markets around the world to explore how lifestyles and attitudes towards health are changing. YuLife originally made a name for itself in its home market of the U.K. for its new approach to the provisioning of life insurance: Yes, sell a policy that provides financial security to your people in the event of your death, but do so with a focus on improving the policyholder’s current lif… This article was featured in One...
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YuLife, the the first digital life insurance platform on a mission to inspire life, was today announced as the winner of the 2020 Award for Product Service and Innovation in Insurance at the Financial Services Forum Awards . YuLife is the first life insurance platform which incorporates incentive-based employee benefits into group coverage. YuLife was founded with the intention of redesigning the concept of life insurance to make it far more than death coverage for family and loved ones. The company enhances employees’ day-to-day wellbeing as a means of supporting their physical, emotional and financial wellbeing through an incentive-based app. YuLife members are able to earn...
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YuLife Raises $120 Million for Its Gamified Life Insurance There is no doubt that rewards make people pay attention, which has led to many apps that utilized game principles to incentivize people. That includes wellness and education apps, and now, it includes life insurance with YuLife. It is life insurance that engages and rewards, offering YuCoin for small behavioral changes like walking, which can be exchanged for rewards. Read on to learn more about what the $120 million in new funding means for this gamified life insurance company. YuLife originally made a name for itself in its home market of the U.K. for its new approach to the provisioning of life insurance: Yes, sell a policy...
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YuLife raises $120 million "> has raised $120 million in a Series C round led by Dai-ichi Life Holdings, which owns Protective Life. Protective Life "> To date, the UK-based startup raised $206 million and its valuation based on this latest round is $800 million. Founded in 2016, YuLife brings Vitality-style features to group life insurance, allowing policyholders to complete everyday wellness activities in order to earn YuCoin, which they can use to buy gifts for themselves, friends or family, or to improve the world through planting trees and donating to charity. YuLife now covers >500k policyholders across small to large businesses, with over $50 billion of coverage in place....
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